PROYECTO VIRUS
Bachelor thesis


"Proyecto Virus" is a clothing collection designed to provoke reflection on hyperconnectivity and the overuse of social media. It invites viewers to question how constant digital exposure is impacting younger generations in particular. The garments feature pockets made from anti-electromagnetic wave fabric, which blocks signals and isolates mobile devices once placed inside, offering a symbolic and functional break from digital distractions.



Collection and general design: Macarena Cox
Cloth's Confection: Cristóbal Miranda
Photographer: Camilo Bustos
Conceptualization assistant: Nicolás Castillo
Makeup: Yani Urbina
Models: Emilia Tironi y Marina ( Agencia Elite )